IDEO Deep Dive

 IDEO is a learning design company that created the Deep Dive ideology that involves a more hands-on learning experience and process to achieve the desired goal. Instead of the boss being in control, the workers are put in control of the process and are encouraged to find the answers and communicate within themselves and then as a team to collaborate on the assignment. In corporate America, the mass majority of workers sit in an office all day long and try to climb he corporate ladder, however the status in this company is who has the best idea. Their process helps to achieve the innovation of any item. Fist the group talks about the problem and the initial thoughts on what should be updated or changed or taken special care of when thinking of a new design. There are no titles in the group and no permanent assignments. There is not a group timekeeper, a note taker, or a facilitator, etc., like the norm, because it is not a process that will necessarily give the desired results. Therefore, the group has everyone at an equal level on the playing field and only an overall goal of making the customer happy with their final product. The employees use outside resources to achieve quick, effective, and efficient research and data for their product, often going to the repair workers, immersing themselves into the associated product environment and getting first-hand experience using the product (if possible). This allows for the members to gather ideas for prototypes and improvements to the original product. Their work environment is fun, with music and interesting things to look at, instead of a cubical and a plain, boring work area that only inspires boredom. The essential process and ideology revolves around trust in your teammates and a synergy or enthusiasm for what you want to accomplish. This then creates an inspired atmosphere, with employees’ ability to be efficient increasing as well as expanding their creativity while they work, ultimately enabling a successful company.