Hallmark Symposium from 9/17

Okay the guest speaker was from Germany and named Dietmar Gotzelmann and it was a really boring, to be honest. It was so sad because he was so genuine but he was just so incredibly boring! He started off by saying what he did and then introduced the process and then walked us through the process in application to his job and projects. It all made sense but just presented in a general and uninteresting way. We were lectured at and it never goes well when you're just lectured at, especially when it's late and you've just eaten or are eating during the class. I felt so bad for the guy.
All in all, his process seemed rather interesting though. He talked about the different steps in implementing a design for a university in Germany. First, understanding the project and when needs to be done and who the audience is and the generational differences. So his firm had to create signs all over campus to direct traffic and display the names of the buildings. They brainstormed text, style, fonts, colors, sizes in order to efficiently display the needed information and they settled with a speech bubble style that had the more important buildings in larger letters as well as the lesser buildings in smaller letters. They spent a while doing trials at the locations and choosing places for optimum accessibility and in a place where there was a heavy flow of traffic so they can be put to the best use. Then finally, after all of that they were able to complete the project. Gotzelmann emphasized  the necessity of sustainability to create a longer lasting design.