Tuesday, November 17, 2015

Hallmark Symposium #2 Design Egg


The design egg is a non-profit organization operated by a husband and wife team— the Wickstroms. They met and college and moved to Chicago upon graduation to fulfill their dreams of working in jobs that they love. As climbers however, their commute to the worthy Red River Gorge crag was up to 8 hours away from Chicago and the long drive to do something they both love to do was wearing on their happiness. This lecture really meant a lot to me personally, since I am also a climber and I love to design like them as well. They had larger dreams and they fulfilled them. After 11 years in Chicago and one fateful fire, they couple decided enough was enough and the time was right to quit their respectable jobs, buy a trailer, and follow the climbing season while helping other non-profits around the United States with their company marketing items. They travel to different parts and to different clients to take pictures in order to create t-shirts, special event design, catalogues, books, videos, wordpress websites and email campaigns. They live freely working whenever they can while also spending a lot of time climbing and being outdoors, soaking in nature. This they said, has been a successful venture and a dream that has been fulfilled everyday. As an original one-year plan, they’ve extended it to two-years. The couple went on to talk about different aspects of their life and travels as well as logistical things and non-profit information, however, I was so excited about the concept that I could only soak so much in. Afterwards, another climber and friend of mine, went up to talk to the Windstroms and as any climber would know, there was an immediate bond of friendship over life at the crag and the sense of family as the span of the climbing community grew. We talked for a while about the different places they have been and compared our notes as well as gave advice on where to go. They live a dream I have that I never knew could be real or possible. It was a truly inspiring lecture and I am happy to report that we are friends on instagram and facebook, with a hearty invitation from both parties to keep in touch!


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